Robert Kotick

Robert "Bobby" Kotick is the CEO and President of Activision Blizzard.

Kotick and a partner acquired a 25% stake in Activision in 1990. He became CEO shortly thereafter and continued in this capacity after the merger with Blizzard Entertainment.

Known for his strategy of focusing independent developers as well as intellectual properties that can produce multiple sequels, Kotick is often the target of criticism within the WoW community when there is a perceived flaw in Blizzard's strategy. The exact extent to which he is to blame for any shortcomings (real or perceived) is the subject of many max-length forum threads, though in the case of the proposal to associate real names with forum posts as part of the Real ID scheme, the idea is known to have at least been endorsed by Kotick.