Love is in the Air



"Love is in the Air" is a seasonal event that takes place around Valentine's Day. The first "Love is in the Air" event occurred in 2006. In 2011, the event runs from Sunday February 6th to Tuesday February 22nd. Previous years have had some changes, see Love is in the Air 2009 for details of the previous version of this event.

From the on the official site:
 * Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.


 * The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

Items
The Crown Chemical Co. is in town! Items can be purchased from the in each major city for Love Tokens. Tokens can be purchased with Lovely Charm Bracelets and are rewarded by several quests. The bracelets are created from ten Lovely Charms.

To collect Lovely Charms, players must have the Lovely Charm Collector's Kit in their inventory, which is available from. Then go kill mobs and/or players that would grant honor or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Quests
There are several daily quests and a quest chain during the holiday.

A Gift for ...
A daily quest from offering a gift (a Lovely Charm Bracelet) to the leader of the capital city. Receive 5xLove Token and a consumable card that provides a buff to a core stat for an hour.

Sampling
Throw out 10 samples and receive 5xLove Token

Event Boss
The Love is in the Air event consists of a boss, first added to the event in 2010, which can be queued up for using the Dungeon Finder or by talking to the in Stormwind City or Orgrimmar, near the Auction Houses. The boss can only be queued up for by level 85 players.

The optional quest Quest:Man on the Inside leads you to Shadowfang Keep where the Crown Chemical Company set up a base of operations. There you can find a goblin agent who gives you Quest:You've Been Served. When turning that quest in at, he and his two companions will aggro. They are all level 87 (elite) and have about 1.1 million health. When the proper strategy is followed, these should not pose a problem for a well-geared 5-man group.

Bouquet of Roses
During the 2009 event of "Love is in the Air", the was introduced for those characters with access to Northrend.

The showers the character with black rose petals and drops from:

in both Normal and Heroic modes.
 * in the Halls of Stone
 * in Utgarde Keep
 * in Ahn'kahet: The Old Kingdom


 * in the Deadmines
 * in Shadowfang Keep

Due to an issue not allowing the Ebon Roses to get the Fistful of Love achievement as intended, there was a hotfix that replaced them with the.

Achievements
The meta-achievement for Love is in the Air is. It requires the completion of most of the achievements listed in the table below.

Commercial
In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows: "What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount. "